refreshingly different; reassuringly straightforward......

Why choose us?

Who we are

We are a boutique, client-focussed firm of Independent Financial Advisers (IFAs), based in Ascot, Berkshire. We only advise UK residents.

Affordable, Independent Advice

We offer honest, bespoke and unbiased whole of market Independent Financial Planning to private clients and businesses. We also offer Independent Mortgage Advice to private clients.

Our mission is to make professional Independent Financial Advice affordable for everyone.

We use portfolios with low ongoing-costs and obtain charge discounts with fund platforms, so more of your money remains invested.

Traditional standards, modern practices

We think fairness and transparency are essential in business. Our Disclosure Documents can be downloaded from the fees page of this site.

We use modern technology to help us work more efficiently and minimise costs, enabling us to offer 50% lower Advice Fees for Virtual or Phone based advice, where appropriate.

Refreshingly different, reassuringly straightforward

Our aim is to make financial planning clear and practical.

Every Retirement Planning or Investment Planning Advice Report includes a Target Pension or Target Lump-Sum Contribution Analysis, showing the amounts you might need to invest and any shortfalls that exist, versus your targets, making certain assumptions about investment growth, charges and inflation, which are deemed reasonable.

If you choose one of our Ongoing Services, we reduce our Advice Fee by 2/3rds, to reflect your continued commitment.

For Personal or Business Protection Advice, we offer a commission-free, fee based advice option - which can significantly reduce premiums.

Social responsibility

Our website provider, registered office at Index House in Ascot and Andy's home office all use 100% renewable electricity. Our preference for virtual or phone meetings also helps to reduce our carbon footprint.

Making confident decisions

We think our individual approach helps you to make confident decisions about your financial future.

Andy Findlay established Impartial Financial Advice in 2019. The firm draws on his 36 years of experience in financial services, which includes 20 years as a Financial Adviser.

Andy is the sole employee and Director of Impartial Financial Advice Ltd, but the research, resources, training and support offered by our IFA Network In-Partnership, mean that the firm is far from the proverbial one-man band.

Andy holds 10 separate industry qualifications including the Level 4 Diploma in Financial Advice (Dip PFS) the Chartered Insurance Institute's (CII) Certificate in Mortgage Advice and Long Term Care Planning qualification (CF8).

Our story

We are fully regulated by the Financial Conduct Authority (FCA). Our advice is covered by the Financial Services Compensation Scheme (FSCS). We hold the Personal Finance Society's Financial Vulnerability Charter accreditation.

Like many advisory firms, we trade under an IFA Network - In-Partnership (www.inpartnership.net) who employ around 85 staff at their head office in Horsham, Sussex, supporting 450+ UK advisers.

In regulatory terms, In-Partnership is the Firm Principle of Impartial Financial Advice Ltd and they stand behind the advice we provide. They also arrange our Professional Indemnity Insurance.

Regulatory Information